Currently, providing strategic and creative direction of product development and design, as well as designing the core user experience of the 1oT Terminal.

As part of the leadership team, I also contribute to strategising and planning investments in product, design, and engineering; improving processes as we scale and hire the next team members.

I was the head of everything-design & marketing — creative director, graphic designer, as well as growth marketer and copywriter. I also designed and prototyped new features and interactions across 1oT Terminal, the connectivity management platform.

I built and restructured the key account matrix from scratch. The total number of active accounts was 28.

For six seasons, I planned and helped launch promotional campaigns across all categories. I actively gathered consumer information about the trends and ran five local marketing campaigns.

In my master's thesis, I wanted to find out how libraries can be made into attractive, inspiring and collaborative places for lifelong learning.

Didn't graduate but passed all the classes.

In my thesis, I investigated the success of Tartu's destination branding. The analysis of destination marketing is crucial as it is mostly financed with taxpayers' money; therefore, the effective use of this money is in everyone's interest.

Translated interview I did with the National Library of Latvia.

Mikk selects is carefully and lovingly selected tunes for the soul from my apartment.