Contour gap

I write about the spaces between the systems we design and the reality we experience.

Whether building products or cycling through cities, I keep finding the same pattern: the most interesting insights happen in the gaps—where elegant plans meet messy human behavior.

I'm more interested in exploring "what if" than pointing out what's wrong.

2025-07-06 Lovable Shipped weeknotes 2
2025-06-22 Lovable Shipped Weeknotes 1
2025-06-14 Lovable Shipped Weeknotes 0
2025-05-19 The Secret Lives of Customers - Finding the Jobs to Be Done
2025-05-16 Config London 2025
2025-03-29 3 questions that reveal true cost
2025-03-22 Michael Porter on what it really takes to win
2025-03-16 Execution is strategy in motion
2025-03-09 Intuition over feedback
2025-03-06 Clarity through subtraction
2025-03-01 Learning (and unlearning) strategy with Hamilton Helmer’s 7 Powers
2025-02-02 Why I'm studying strategy this year
2025-01-29 Problem log
2024-11-22 Just Enough Design
2024-11-19 “Bookshelf”
2024-10-07 Communal income aims to break the cycle of capital
2024-09-16 Capitalism cannot cope with urgent crises
2024-09-02 Hello World (updated)
2024-09-01 Embracing the void Lao Tzu
2024-08-27 Practical tips for customer-focused product (teams)
2024-05-26 Purpose-built product
2024-02-29 From consumers to changemakers
2024-02-20 Designer in the age of AI
2024-02-11 Notes on the Less is More
2024-02-04 Vara Küps and the battle of narratives
2024-01-13 18 months of books about design, urbanism and climate disaster
2023-12-30 Design serves as an instrument for beautiful business
2023-12-25 On design-led companies
2023-12-09 Thoughts after reading The Responsible Object
2023-11-17 Notes on the Marx in the Anthropocene
2023-11-14 Hello World
2023-10-07 Concise explanations accelerate progress
2023-04-01 Understanding makes permanent change possible
2023-02-03 Best story wins
2023-02-01 Simplicity scales
2023-01-23 Design is the practice of decision-making
2022-03-27 Understanding Regenerative design and if it can save the world
2022-03-20 A design-led approach to launching and driving missions
2022-03-13 Innovation within the system vs to create the new system
2021-06-20 Design, When Everybody Designs